And as always, campaigns in the market are taking over in full force. Meanwhile, others such as and Nippon Paint are dishing out relationship advice based on zodiacs, going all out with their content marketing push. ![]() As part of this year's initiatives, we saw many brands across the region giving out gorgeous looking lai sees to make their way into the hands of consumers. We are all ushering the Year of the Tiger in full force, and the marketing industry is leveraging the festive season to engage customers and convey blessings to them.
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